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Erling Haaland and the Viking Spirit: A Revolutionary World Cup Photoshoot in Norway

Daniel Carter - Jun 05, 2026 - 6

As Norway gears up for its first World Cup appearance since 1998, all eyes are on star striker Erling Haaland. However, famed British photographer David Yarrow chose a broader narrative for the national team’s send-off photo, capturing a moment that celebrates the spirit of all 26 players.

In a striking photograph titled 'The Vikings are Coming', Yarrow moved away from the typical airplane step photoshoot. Instead, he opted for a stunning fjord backdrop where the Norwegian squad donned authentic Viking attire, complete with shields and weapons. This unique visual approach aimed to encapsulate the team's collective identity, deviating from the norm.

Behind the Scenes: Crafting the Viking Aesthetic

The idea for this extraordinary photo emerged during an international break in 2023, when Yarrow captured a striking image of Haaland alone in Viking garb, waist-deep in an Oslo fjord. Commenting on his subject, Yarrow remarked,

Source: BBC News - Sports

Daniel Carter

Professional journalist and editor specializing in breaking news, tech trends, and lifestyle analysis.

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